5 Questions to Ask a Web Designer Before Signing On

5 questions to ask your web design firm image.jpgIn the 21st century there is no such thing as a business without its corresponding website. The site may come after the business is created but it will occur. The problem is you may have a great product or service but you don’t have the technical and graphic skills to make your Internet strategy shine. That’s where a sound Web designer comes in. He or she should be able to work with you, take the ideas you have on paper and pull them together to create a website design that expresses your brand, product and customer base. Before you sign on, however, here is a list of questions you should consider asking to make sure you are hiring the right person.

  1. Will they customize? Many designers will operate with a base of one or two templates that they will fit into their clients’ web design needs. If that doesn’t work for you, see how flexible they are with their designs and how far they are willing to customize and make your site stand out in the crowd.
  2. What is their experience? Your business will thrive or fail depending on the right digital marketing strategy and search engine optimization components. Understand their experience with those concepts and how much they can incorporate them into the designs they propose.
  3. How much do they charge? Design costs can sometimes be a bottomless pit of expenses if you don’t have a proper plan and end-goal. Know your designers’ fee arrangements and the best ways to meet your goals within budgets and deadlines.
  4. Have they worked in similar industries as yours? Cool designs and modern logos etc. can be great in the right environment. However, you need to make sure the designer you choose has experience in the type of industry your site will operate. Do they have experience in that industry and can they create a functional site that meets those needs (both from a design and commerce standpoint).
  5. Is this designer recommended or do they have referrals? This is not an uncommon or new approach to selecting a vendor. However, knowing that the designer has been used before and created sites for other satisfied customers is a great start in knowing you will get a committed vendor with a solid track record.

The key, ultimately, is communication. The more you ask of your prospective web designer and the more you communicate your needs from a business perspective, the more they will be able to meet your needs and goals. Don’t be afraid to express your wants and understand that even after you’ve selected a designer, the site may go through many versions before you land on the one that suits your needs. Be patient and the process will work, as it should.


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