Google Analytics Alternatives for WordPress Websites

wordpress alternatives to google analyticsGoogle Analytics has set a pretty high standard when it comes to free website statistics and traffic analysis. It can be used on any platform, and provides a wealth of information and reporting capabilities. You can also connect it with other members of the Google family, from Webmasters to Adwords or even Adsense, to enhance its capabilities. It’s popular and widespread for a reason.

However, that doesn’t mean it’s right for everyone. With WordPress, there are some very nice alternatives to Google Analytics which could be put to use for you and your business. Learn more about some of your options here.

Which WordPress Analytics Suite is Right for You?

The first place to look is WordPress Jetpack. This is a plugin which any WordPress site can quickly install for free. It houses the former WordPress Stats plugin, and also includes a huge range of other separate add-ons for your site. Jetpack helps you chart daily, weekly or monthly traffic. You can see your top performing posts and pages, the referrers which drove traffic to your site, and the searches. You can also see what people clicked on to leave your website.

Two reasons it’s beneficial is that there’s really no setup or coding work involved, and also that it’s a streamlined view of statistics. You can learn a lot without being bogged down by too many details, if you’re not looking for real high-level analysis. See the basics on performance quickly and conveniently.

Another free option to consider is Piwik. Piwik is an open source tool designed to basically provide you with everything that Google Analytics does. So why choose Piwik, instead of Google Analytics? With Piwik, you’ll be able to access all of that information right from your WordPress backend, and you can even catch up on the fly with apps for your smartphone. Then, some other people simply prefer to not provide Google with all of that free data on their website and their visitors.

Of course, there’s also a huge range of paid applications you can use for WordPress Analytics. A few examples here include Woopra, Kissmetrics, Foxmetrics and Chartbeat. There are many others as well, and it really depends on what your business is, the type of data you need, and how you want to work with that information. Some are really meant for eCommerce sites, while certain WordPress analytics tools are great for social networking like platforms.

By consulting with a qualified WordPress design agency, you’ll likely be able to learn more about which traffic and statistical tools are right for your business. Don’t be surprised if Google Analytics is still the best fit, but it’s important to keep in mind that there are always other options at your disposal as well.