3 Tips for Increasing Your Search Engine Ranking

how to increase search engine rank

If you own and maintain a website for professional reasons, then you should always think about improving one thing: your website search engine ranking.

Simply put, the search engine ranking determines where your website will appear on a search engine like Google, when someone attempts to look for something that falls under your particular topic of interest.

Of course, if people know who you are and looking for you or your website directly, then you’re likely to be the very first result on the very first page of a search engine query. But if someone is doing a general search for a service, product, or topic that you specialize in, you’re now in competition with others offering the same thing, and how close you are to the top is a matter of how high your search ranking is. So how do you go about raising it?

These tips are great ways to optimize your website so search engines will bump you up the results pages.

Usefulness & Popularity Matter

When it comes to search engines, it really is a popularity contest. The websites people go to most frequently are the ones that rise to the top. Of course, in the world of the Internet, popularity isn’t determined by looks or charisma. Instead, usefulness is the defining trait. The more people find a website useful, the more often they go to it and the more often they mention it to others.

So making your website useful and popular is a great way increase your search engine ranking and there are a few ways you can go about this.

1 – Write Useful, Relevant Content

If you have something people want, like, or find interesting, they will come to your website.

This means having good content. It doesn’t matter whether you’re selling a product, a service or even just blogging for fun, the important thing is whatever you do on the website must engage users somehow.

If you sell products, have in-depth descriptions of the products, provide user reviews, or create articles that show off the best ways to use the product. If you have a service, inform users about how the service works, why it is useful, and how it can benefit them.

Differentiate your website from others by providing information, videos and other content that people like and can use.

2 – Use Proper Metadata

It sounds like a big, scary word, but metadata is simply the intelligent use of words, specifically “keywords.”

When you or anyone else conducts a search on the Internet, it’s normal to simply type in a few words relevant to what you’re looking for, as opposed to a full, conversational sentence like, “Tell me everything there is to know about weddings in Africa.”

Most people will simply type “African wedding customs,” or some variation on that, and the search engine will then look for the most relevant, and popular site that uses that phrase.

This is where metadata comes in. By anticipating what keywords people will use, and then incorporating those keywords into your content, your web page titles and even the “meta-description,” which is the summary Google presents on a search results page, you stand a better chance of raising your search rankings.

3 – Regularly Update Your Website

If you keep presenting new, engaging content on a regular basis, this will engage repeat visits. A website that remains static means people only need to visit once. Don’t give users that excuse to look once and move on. Always give them a reason to come back with new products or content about your service or topic.

By following these three basic steps, you can go a long way towards substantially raising your search engine ranking and enjoying many more visitors to your website.