Tips for Creating the Ideal Small Business Website

These days, consumers expect every business ­no matter how big or small­ to be online, and by not having a web presence you’re losing out on valuable opportunities to connect with and make a good impression on future customers.
But where do you start? Below is a step­by­step guide to help you with the design, marketing, and maintenance of a professional website.

Determine the Purpose of Your Website

A business’ website generally exists to provide information about the business to potential customers, or as a direct ecommerce platform.
A traditional website will have a strong “Call to Action” which is a statement or question which is meant to incentivize and motivate the user to do what you want. This can include requesting a quote, or signing up for a newsletter, or purchasing a product. What your website is designed to do will have the biggest impact on how it is laid out, and how information will be presented.

Choose a Domain Name

Your domain name is one of the single most important features of your website. This is the URL you’ll be sharing with current and potential clients, and should be easy to memorize so people can get back to your site quickly if they want.
Some tips for choosing a good domain name are:

  • Keep it short
  • Steer clear of abbreviations, acronyms and numbers
  • Choose a top­-level domain (TLD) that makes sense. A TLD is the .com at the end of a website, and in recent years there has been an explosion in custom TLDs (eg: “.social” “.productions” “.chat”)

Once you’ve brainstormed a domain name, you need to confirm its availability and purchase it through a domain registrar like GoDaddy or Squarespace.

Build Your Pages

A good website is much more than just a good home page. A properly­built website will have multiple pages, with each one dedicated to a specific part of their business or service. Some examples include:

  • Online catalogs
  • About Us
  • Blog
  • List of services and service areas
  • Contact page
  • Fill Your Pages with Content

Some basic content guidelines are as follows:

  • Be clear about what your business does and present it in a clear, concise statement. First­-time visitors should be able to immediately understand what you do.
  • Place strategic calls to action. Call­to­action buttons perform best when places where visitors can find the information they need. For example, on a page describing your services, place a “Buy” button or request form at the bottom.
  • Avoid old stock photos. There’s no excuse to use old, dated­looking stock photos. Websites like stocksnap.io and Unsplash.com provide beautiful, hi­re-solution images for you to use that don’t make your website look like a Sears catalog from 1999.

Set Up Analytics and Payment (if applicable)

Before your website goes live, set up an analytics system such as Google Analytics to track how many visitors your website earns each day. Google Analytics is an extremely powerful tool which warrants its own post, but trust us when we say that understanding how your customers find your site, move around, and make decisions can all be understood through Google Analytics, and it can be an indispensable tool for improving your site over time to direct visitor behavior.
If your website needs a payment system you’ll want to install an ecommerce platform. The easiest way to do this is to use a third­-party payment processor. If you’re using WordPress to build your website, there are a variety of options including WooCommerce, Jigoshop, and a variety of other free options at your disposal.

Visit our list of the top WordPress design companies to vet some of the industries leading design agencies.


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